If you do not put in the full amount of effort into your email marketing strategy then you can be losing out on a lot of money and not realize it.  You should respect your potential buyers when you send out emails and make sure you do not do any of the following mistakes:-

Avoid Being Flagged As Spam

An important feature of all the email you send is to make sure that you have an opt-out link at the bottom so that any people wishing to un-subscribe.  This is a simple yet very powerful gesture as your email recipients will understand that you are a professional business and you highly consider your relationship with your readers.  If a reader clicks on this then their email should instantly be removed from your mailing list and if you use one of the big companies like Aweber then this is normal. Read the rest of this entry