Squeeze Page Conversion Rate Strategies

Getting the most lifetime value out of your customers and subscribers is the key to becoming successful in internet marketing in the long-term. The only way to maximize this value is by building an email list of targeted prospects so you can later market more products to them and generate more sales. The best way to convert your visitors into subscribers is to create a squeeze page, that has only one purpose – to grab the contact information of every visitor. This page is dedicated to this sole purpose and has no other elements present to create a distraction.

Increasing the conversion rate of your squeeze page is the only way to ensure you are achieving excellent results and to do this you need to be constantly analyzing and tweaking the individual components.

You will discover on your own, eventually, that your squeeze page headline will have a huge impact on conversions. What your headline needs to accomplish is getting attention with a solid benefit for the reader. As you well know, the whole intent of your page is produce the desire to know more or receive your offer. It's important that you put in your offer's unique selling point in the headline, so that the moment your visitors see it, they'll know why they should join your list. However, it's really important that you keep testing different headlines, so that it helps you boost your conversion rate and get more people to subscribe.

You need to make sure that you don't add any bells and whistles to your squeeze page and ensure it is as simple as possible. The main function of a squeeze page is to turn your visitors into subscribers. You don't have to make your squeeze page fancy, but keep it basic and to the point. A basic page does not automatically imply a lack of professionalism. Your visitors should understand what you are trying to communicate instantly, as soon as they see your page. Make sure not to confuse your audience with blaring music, an unpleasant looking page or heavy graphics. The goal is to have a design that complements your copy and creates a professional image while also helping your prospective customers.

Lastly, make sure to use the submission button on your squeeze page wisely. The submission button is an ideal position for your call to action, which is why it would be a wasted opportunity to simply label it with 'submit' or 'click here'. If you're not using this button effectively, you're losing a valuable opportunity. You can showcase a benefit to remind prospects what they will gain by subscribing to your list. You can make your call to action even stronger and assertive by adding something like, 'Yes! I Want the Free Report!'. This way you have a better chance of getting the prospect who were about to leave to sign up. What this is really all about is creating a squeeze page that works and adding to it. Obviously you want to have the greatest conversions, possible. Your particular strategies for bringing traffic in is important, as well. If you're using ineffective traffic generation sources then obviously the performance of your page will be affected. You can get bad traffic from anywhere, and it all depends on the keywords you choose. Overall, making your squeeze page work completely depends on your planning and how effectively you work towards increasing the conversions.