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> <channel><title>Rob Selaney&#039;s Internet Marketing Blog &#187; SEO</title> <atom:link href="http://www.robselaney.com/category/seo/feed" rel="self" type="application/rss+xml" /><link>http://www.robselaney.com</link> <description>Leading You To Sucess...</description> <lastBuildDate>Wed, 08 Feb 2012 21:32:46 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /> <item><title>WordPress SEO &#8211; How to Do it Right</title><link>http://www.robselaney.com/seo/wordpress-seo-how-to-do-it-right</link> <comments>http://www.robselaney.com/seo/wordpress-seo-how-to-do-it-right#comments</comments> <pubDate>Sun, 04 Sep 2011 09:20:28 +0000</pubDate> <dc:creator>Rob</dc:creator> <category><![CDATA[SEO]]></category> <guid
isPermaLink="false">http://www.robselaney.com/?p=11307</guid> <description><![CDATA[Optimization for search engines is something that&#8217;s important to anyone interested in becoming a successful WordPress SEO blogger. And yet the need for accuracy is the one thing that is almost always overlooked. If you don&#8217;t make accuracy a priority you&#8217;ll never be able to figure out which measures are working out best for you in order to make them pay off even more. Although there are a few SEO tactics that should become routine parts of your blogging process...</p><p><strong><a
class="more-link" href="http://www.robselaney.com/seo/wordpress-seo-how-to-do-it-right">Read the rest of this entry</a></strong></p>]]></description> <content:encoded><![CDATA[<p>Optimization for search engines is something that&#8217;s important to anyone interested in becoming a successful <strong>WordPress SEO</strong> blogger. And yet the need for accuracy is the one thing that is almost always overlooked. If you don&#8217;t make accuracy a priority you&#8217;ll never be able to figure out which measures are working out best for you in order to make them pay off even more. Although there are a few SEO tactics that should become routine parts of your blogging process if you&#8217;re serious about ranking. Start today, putting these steps to work for you and see how quickly you&#8217;ll see results.</p><p>Use Your Keyword In Title: If you only remember one thing about optimizing your <a
href="http://www.robselaney.com">WordPress SEO</a> is to always put the keyword in the title. This happens to be one of the best methods for getting exposure and good ranking by the search engines. However, you should never make it a point to stuff too many keywords into your articles. Do not place your keyword in your title unless you feel that it will be a smart move to make. Not only does your title have to sound good, but it also has to sound intelligent. Link to Valuable Content: Do not be scared to point out other resources that could prove to be valuable to the people who read your site. Linking to amazing content on other sites and blogs just goes on to show your confidence in your own content, and that you aren&#8217;t scared to let your visitors click away from your site. Search engines analyze websites and give more credit to sites that link to other authoritative resources. Your primary goal ought to be to make your WordPress blog or website as useful as it can be so that you impress both the search engines and the humans who visit your site.</p><p>Utilize Permalinks: The urls of your WordPress blog has a lot of info that the search engines need to analyze your webpage. These urls possess the keyword phrases that you hope to receive high rankings for. You should make sure that the url you are using is done properly so that the search engines can use it to rank your site. This will make sure that your url does not contain a long sequence of digits or numbers that go on forever. Also, it should contain all of your keywords in a logical manner. You can have your URLs changed to permalinks by changing the settings in your WordPress control panel. This will instantly change the urls of every page on your WordPress blog.</p><p>The above article clearly explains the importance of optimizing your WordPress blog for the search engines by making small but meaningful tweaks. You will be able to make your WordPress blog very beneficial if you are just willing to use SEO effectively. Search engine traffic is truly need to make this work. You cannot get around this because this is the only way to get large amounts of traffic at no charge. So when you make the needed adjustments and learn the concepts, you will discover that the search engines will rank you higher. It is then that you will have the capability to make it advantageous for using your WordPress SEO blog.</p> ]]></content:encoded> <wfw:commentRss>http://www.robselaney.com/seo/wordpress-seo-how-to-do-it-right/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Becoming an Effective Copywriter Starting Today</title><link>http://www.robselaney.com/seo/becoming-an-effective-copywriter-starting-today</link> <comments>http://www.robselaney.com/seo/becoming-an-effective-copywriter-starting-today#comments</comments> <pubDate>Tue, 23 Aug 2011 08:55:25 +0000</pubDate> <dc:creator>Rob</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Affiliate Marketing]]></category> <category><![CDATA[copywriter]]></category> <category><![CDATA[copywriting]]></category> <category><![CDATA[sales copy]]></category> <guid
isPermaLink="false">http://www.robselaney.com/?p=11044</guid> <description><![CDATA[Being a good copywriter isn&#8217;t as difficult as many people believe. You don&#8217;t have to be a creative genius to write good copy, you just have to apply a proven formula. If you want to learn the basics of being a copywriter, the following tips will help you get started. Copywriter Headlines Start With the Headline: If you want your copy to convert, the first factor you have to pay close attention to is your headline. Remember that the headline...</p><p><strong><a
class="more-link" href="http://www.robselaney.com/seo/becoming-an-effective-copywriter-starting-today">Read the rest of this entry</a></strong></p>]]></description> <content:encoded><![CDATA[<p>Being a good <strong>copywriter</strong> isn&#8217;t as difficult as many people believe. You don&#8217;t have to be a creative genius to write good copy, you just have to apply a proven formula. If you want to learn the basics of being a <a
href="http://www.robselaney.com">copywriter</a>, the following tips will help you get started.</p><h2>Copywriter Headlines</h2><p><a
href="http://www.robselaney.com/article-marketing/finding-good-reference-material-for-your-articles/attachment/mh900433868" rel="attachment wp-att-7120"><img
class="alignnone size-full wp-image-7120" style="float: right;" title="Copywriter" src="http://www.robselaney.com/wp-content/uploads/2011/01/MH900433868.jpg" alt="Copywriter" width="150" height="150" /></a>Start With the Headline: If you want your copy to convert, the first factor you have to pay close attention to is your headline. Remember that the headline is the first thing prospects will see when they read your sales letter or land on your site -this is what makes them decide whether or not to continue reading. So choosing the right headline is really about 50% of your task as a copywriter. Aside from being compelling, the headline should give your readers a general sense of what you&#8217;re offering. That&#8217;s why your headline should mention some notable feature of your product that will be of interest to your prospects. If your headline doesn&#8217;t grab the prospect, he or she will most likely leave your page at that point. If you don&#8217;t know how to write a good headline, you can start studying the other successful copies out there and use those headlines for your swipe file. The best approach to headlines is to always be testing and experimenting and keeping the ones that bring the best results.</p><p>Short Copy is not as Good as Long Copy: When you write sales copy, there is no limitation to how much you say about a product&#8217;s features or benefits. The more info that you supply to your potential clients, the more opportunities you will receive for converting them into real clients. But, the one thing that you should remember about writing longer copy, it tends to make most people lose interest. So, as long as you are not repeating the same unexciting things, you should be okay. But, the minute that your message has been relayed, stop because fluff is not a desirable thing.</p><p>Only write what you need to and what is important to make your prospect understand your offer and take action. So, the amount of copy is determined on the amount that is needed to get the potential client to take action.</p><h3>Copywriter Scarcity</h3><p>Tap Into the Fear of Missing Out: If you want your prospects to respond quickly to your offers, persuade them that they&#8217;ll miss out if they don&#8217;t hit the &#8220;buy&#8221; button right away. Your goal is to have the prospect take action right now, because your offer is both valuable and limited. If you successfully use this trigger in your copy, you&#8217;ll find a lot of people buying your product just because they don&#8217;t want to lose out on a great opportunity. Every offer can be made more enticing by using this trick. The last but not least suggestion when selling your product by being a copywriter, is to be sure to let your prospects know as many of the benefits possible as the more they know about your product,  the  better  the chance  of  making a sale.</p> ]]></content:encoded> <wfw:commentRss>http://www.robselaney.com/seo/becoming-an-effective-copywriter-starting-today/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Maintaining Your Search Engine Rankings</title><link>http://www.robselaney.com/seo/maintaining-your-search-engine-rankings</link> <comments>http://www.robselaney.com/seo/maintaining-your-search-engine-rankings#comments</comments> <pubDate>Sat, 21 May 2011 09:32:35 +0000</pubDate> <dc:creator>Rob</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[off page seo]]></category> <category><![CDATA[seo tips]]></category> <guid
isPermaLink="false">http://www.robselaney.com/?p=8903</guid> <description><![CDATA[So you&#39;ve worked hard on your website&#39;s SEO and it&#39;s finally ranking on the first page &#8211; great! What&#39;s next? No, you can&#39;t forget about your website and go take a vacation in the Bahamas; you still have to put in the effort to maintain your ranking in the search engines. So you can maintain your rank in Google and other search engines, the following article will offer some insight on what to do. Get to Know Your Competition: Perhaps...</p><p><strong><a
class="more-link" href="http://www.robselaney.com/seo/maintaining-your-search-engine-rankings">Read the rest of this entry</a></strong></p>]]></description> <content:encoded><![CDATA[<p>So you&#39;ve worked hard on your website&#39;s SEO and it&#39;s finally ranking on the first page &#8211; great! What&#39;s next? No, you can&#39;t forget about your website and go take a vacation in the Bahamas; you still have to put in the effort to maintain your ranking in the search engines. So you can maintain your rank in Google and other search engines, the following article will offer some insight on what to do.</p><p> Get to Know Your Competition: Perhaps the real reason that some websites are always ranking higher than all of the competition is that they really get all of the people they are competing against. When you understand what your competitors are doing to build their SEO and links you can beat them at whatever game they are playing. It isn&#39;t rocket science to analyze and understand your competition, you just need to use the basic tools to monitor them. For example, you can make it much easier on yourself by adding &quot;SEO Quake&quot; to your Firefox browser&#8211;it helps you learn just about everything there is to know about your competitors. The sharper your focus is on your competitors the easier it is going to be for you to take the correct steps to make sure you can maintain your rank. Watch the Trends: In the SEO world there are always new and upcoming trends and you need to be able to keep up with them if you want to make sure that your rank doesn&#39;t change. Keeping up with all of the trends and changes as they happen so that you can get them to work for you. Not every SEO marketer can keep up to date on everything and your ability to do so will help you stay ahead of everyone else.</p><p> Keep at It: While your other skills might not be so well developed, the one that will never fail you is persistence. Every successful IMer has gotten their success through the use of persistence&#8211;without this you won&#39;t ever get anywhere. While it is common to not see any real tangible results as an SEO worker but that means you just need to keep working and be patient. Being persistent in this area can help you rank for the keywords of your choice and maintain that rank for a long time. Many of your competitors may lack persistence, which gives you an advantage over them. Focus on getting the results you want and don&#39;t let yourself think about quitting. Here you go! Some easy to apply SEO tips that will take you to the next level and help maintain your sites rank.</p> ]]></content:encoded> <wfw:commentRss>http://www.robselaney.com/seo/maintaining-your-search-engine-rankings/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Discover the Secrets of Harnessing the Power of WordPress SEO</title><link>http://www.robselaney.com/seo/discover-the-secrets-of-harnessing-the-power-of-wordpress-seo</link> <comments>http://www.robselaney.com/seo/discover-the-secrets-of-harnessing-the-power-of-wordpress-seo#comments</comments> <pubDate>Tue, 03 May 2011 09:15:17 +0000</pubDate> <dc:creator>Rob</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[off page seo]]></category> <category><![CDATA[seo tips]]></category> <guid
isPermaLink="false">http://www.robselaney.com/?p=8581</guid> <description><![CDATA[Your WordPress site has to have something other than good articles, if you want to receive a good ranking from the search engines. There are a few things in particular that must be done to make sure that your search engine ratings do not suffer. We will look at some of these things in this article. Incoming Links: Everyone knows that linking building is important for the success of search engine optimization. When WordPress is utilized, search engine optimization is...</p><p><strong><a
class="more-link" href="http://www.robselaney.com/seo/discover-the-secrets-of-harnessing-the-power-of-wordpress-seo">Read the rest of this entry</a></strong></p>]]></description> <content:encoded><![CDATA[<p>Your WordPress site has to have something other than good articles, if you want to receive a good ranking from the search engines. There are a few things in particular that must be done to make sure that your search engine ratings do not suffer. We will look at some of these things in this article.</p><p> Incoming Links: Everyone knows that linking building is important for the success of search engine optimization. When WordPress is utilized, search engine optimization is simpler and the correct link building process will yield wonderful results. Although outbound links are important for the success of your WordPress website in relation to the search engines, you should pay attention to internal links so that inbound linking will be beneficial for you. Look around and you will see that all of the major blogs have internal links on their blogs. Creating a solid internal linking system will not only help your visitors navigate your website, but also create a solid impression on the search engines. Building internal links is considered to be necessary in the eyes of the major search engines.</p><p> This is because an internal link building system that works the right way will result in more of your content being viewed. Also, this will allow your page views to go up because the readers will have a map of where they should go.</p><p> Valid XHTML Code: This is necessary step for making a solid WordPress website that gets good results. There are plenty of reasons why your site should receive certification within the online industry. Even if you do not understand the basics of HTML, you will not find it too hard at first. Log on the W3C Validator and enter your blog&#39;s name. If it does not validate, then walk through the directions until find the problem and fix it.</p><p> Making sure your website is validated is will ensure that nothing becomes a hindering factor you&#39;re to rank your pages in the search engines.</p><p> Don&#39;t Be Too Liberal with Keywords: You want your content to be readable by humans and not the search engines. It is imperative for your readers to understand that you can offer them great content. However, this doesn&#39;t mean that you should ignore SEO altogether and you still need your content to feature your keywords. You have to sprinkle your keywords in your content in such a way that they match what you&#39;re writing. You need to be very careful because you don&#39;t want to end up losing points for having overstuffed your content with keywords. You have to be careful to position your keywords in the right place. Aim for having a keyword density of 4% to 5% and nothing more than that.</p><p> In conclusion, if you have a WordPress blog, you are ahead of the game when it comes to SEO. Now, it is up to you to leverage this in the best way possible.</p> ]]></content:encoded> <wfw:commentRss>http://www.robselaney.com/seo/discover-the-secrets-of-harnessing-the-power-of-wordpress-seo/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Off Page SEO Tactics for Higher Rankings</title><link>http://www.robselaney.com/seo/off-page-seo-tactics-for-higher-rankings</link> <comments>http://www.robselaney.com/seo/off-page-seo-tactics-for-higher-rankings#comments</comments> <pubDate>Thu, 31 Mar 2011 11:05:29 +0000</pubDate> <dc:creator>Rob</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[off page seo]]></category> <category><![CDATA[seo tips]]></category> <guid
isPermaLink="false">http://www.robselaney.com/?p=8109</guid> <description><![CDATA[There are many skills to master when it comes to search engine optimization, and it&#8217;s a practice that&#39;s always changing. There are several off page SEO techniques that can help you rank better in a fairly short time, and we&#39;ll be exploring some of these in this article. Understand the importance of building backlinks to your website. If you don&#39;t have quality backlinks, your site will never be ranked for your keywords if you have any competition at all. Whatever...</p><p><strong><a
class="more-link" href="http://www.robselaney.com/seo/off-page-seo-tactics-for-higher-rankings">Read the rest of this entry</a></strong></p>]]></description> <content:encoded><![CDATA[<p>There are many skills to master when it comes to search engine optimization, and it&rsquo;s a practice that&#39;s always changing. There are several off page SEO techniques that can help you rank better in a fairly short time, and we&#39;ll be exploring some of these in this article.</p><p> Understand the importance of building backlinks to your website. If you don&#39;t have quality backlinks, your site will never be ranked for your keywords if you have any competition at all. Whatever niche you may be in, look up the number of backlinks your competitors have, and you&#39;ll find that those who rank the highest tend to have the most links. You don&#39;t have to build all your backlinks in a day, but instead, work through the process slow and steady, by getting a set number of links each and every day. Acquisition of high quality backlinks is one of the most important success criteria for off-page SEO.</p><p> If you want the search engines to rank your site, you also have to make sure you have a complete site map that has your primary keywords. Your site map performs an important function, giving the search engines an easy way to discover all of your site&#39;s pages. With a site map, the search engines can readily view all of the content on your site and rank it. This should be one of your first tasks when it comes to optimizing your site. If you&#39;re wondering how large your site should be for SEO purposes, this is something on which even SEO experts disagree. Some people will tell you that a larger site will tend to rank better, but on the other hand some webmasters manage to rank well with smaller sites as well.</p><p> The way to deal with this issue is to experiment and see what&#39;s working out with you. If you do everything you can to rank your small site but it doesn&#39;t get very far, you can gradually make it larger until you get results. It&#39;s always best to do your own testing.</p><p> You should ask yourself if your website has a theme or whether there are many unrelated keywords and topics on it. Creating a tightly themed website is a great way for you to boost your chances of getting ranked for your targeted keywords. The more focused your site is, the easier it will be for you to let the search engines know what keywords you want to rank for. After all, confusing or misleading the search engine spiders won&#39;t get you your desired results. So it&#39;s very important for your website&#39;s pages to revolve around one single theme.</p><p> The off page SEO techniques we&#39;ve explored in this article can make a big difference in how the search engines view your site, so pay careful attention to them. Achieving a high search engine rank isn&#39;t really difficult, as long as you&#39;re sticking to the basics and building a strong foundation.</p> ]]></content:encoded> <wfw:commentRss>http://www.robselaney.com/seo/off-page-seo-tactics-for-higher-rankings/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>3 SEO Mistakes that Can Ruin Your Campaigns</title><link>http://www.robselaney.com/seo/3-seo-mistakes-that-can-ruin-your-campaigns</link> <comments>http://www.robselaney.com/seo/3-seo-mistakes-that-can-ruin-your-campaigns#comments</comments> <pubDate>Fri, 31 Dec 2010 18:16:29 +0000</pubDate> <dc:creator>Rob</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[seo marketing]]></category> <category><![CDATA[seo marketing guide]]></category> <category><![CDATA[seo marketing tips]]></category> <guid
isPermaLink="false">http://www.robselaney.com/?p=6736</guid> <description><![CDATA[If you&#39;re an online marketer, it pays to know something about search engine optimization. SEO is the most important tool that Internet marketers have in their tool box; when used the right way and applied effectively, SEO can be responsible for sending huge surges of free, organic traffic your way. You get to choose how targeted your search engine traffic is, as it all comes down to the keywords you pick. Yet it&#39;s very common to see marketers, especially newbies,...</p><p><strong><a
class="more-link" href="http://www.robselaney.com/seo/3-seo-mistakes-that-can-ruin-your-campaigns">Read the rest of this entry</a></strong></p>]]></description> <content:encoded><![CDATA[<div>If you&#39;re an online marketer, it pays to know something about search engine optimization. SEO is the most important tool that Internet marketers have in their tool box; when used the right way and applied effectively, SEO can be responsible for sending huge surges of free, organic traffic your way. You get to choose how targeted your search engine traffic is, as it all comes down to the keywords you pick. Yet it&#39;s very common to see marketers, especially newbies, make mistakes when they try their hands at SEO. In the following article we shall be looking into three such mistakes that you should avoid at all costs.</p><p> Using duplicate content on your website is a common mistake you should avoid. This is a practice that will cause the search engines to devalue your site and possibly even block it. You have to keep in mind that search engines are always looking out for sites that have original content that is targeted. It may seem like a shortcut to use duplicate content, but it won&#39;t help you in your quest to rank well for your search terms. The only kind of content that will help your site, no matter what niche you&#39;re in, is the kind that&#39;s original and high quality. This is a way to obtain valuable links from sites related to your topic, aside from higher rankings with the search engines. Now you have two good reasons to follow this policy.</p><p> Keyword research happens to be one of the most important elements of search engine optimization. It is a mistake to target the wrong keywords or phrases. Get ranked in the right category and drive targeted traffic to your site. Also, when we talk about keyword phrases, we mean to say that it makes sense to go for keyword phrases that have the chances of bringing you more relevant visitors. Keyword research that is done correctly will get your better results in the long run.</p><p> Never ignore your visitors and focus only on the search engines. The content that you write for your website has to be balanced. It should be alluring to both your visitors and the search engines. If you just write for the search engines then the matter becomes unpleasing to a repeated user. The purpose of your website is to work for your users and simultaneously astounding the search engines. Make sure to remember that search engines are ultimately a source for convincing traffic to go to your website, in which you will need to express an appropriate message for your human readers and win them over. To sum up, out of the article above we learn that easy errors can be easily taken care of if you finish your homework. These are typical slip-ups that new Internet marketers make when they&#39;re preparing their site for search engines. Once you are aware of these basic points and direct your mind toward providing quality to both the visitors and additionally the search engines, you&#39;ll take not of a targeted stream of visitors coming your way. On the whole, SEO is not as convoluted as a lot of people imagine it to be. In fact it&#39;s just a collection of simple tasks that you need to do over and over again; might be tedious but can give amazing results in the long run?</p></div> ]]></content:encoded> <wfw:commentRss>http://www.robselaney.com/seo/3-seo-mistakes-that-can-ruin-your-campaigns/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Learn to Employ Effective Local SEO for Your Business</title><link>http://www.robselaney.com/seo/learn-to-employ-effective-local-seo-for-your-business</link> <comments>http://www.robselaney.com/seo/learn-to-employ-effective-local-seo-for-your-business#comments</comments> <pubDate>Sat, 13 Nov 2010 11:39:22 +0000</pubDate> <dc:creator>Rob</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[business website]]></category> <category><![CDATA[landing page]]></category> <category><![CDATA[search engines]]></category> <category><![CDATA[search traffic]]></category> <category><![CDATA[site submission]]></category> <category><![CDATA[types of businesses]]></category> <guid
isPermaLink="false">http://www.robselaney.com/?p=4754</guid> <description><![CDATA[Unless you are currently saturated with customers and can&#39;t handle more, then you need to do something so you can have the luxury of being in that position. Local search traffic marketing is still in its infancy in many ways, and there&#39;s no better time than now to get started. So what we&#39;re leading up to is the value, and importance of, performing local SEO for your business website. In this article we shall be discussing 3 simple local SEO...</p><p><strong><a
class="more-link" href="http://www.robselaney.com/seo/learn-to-employ-effective-local-seo-for-your-business">Read the rest of this entry</a></strong></p>]]></description> <content:encoded><![CDATA[<div
style="font-family: Arial; font-size: 11pt;"><span
id="spin8" style="background-color: white; cursor: default;">Unless you are currently saturated with customers and can&#39;t handle more, then you need to do something so you can have the luxury of being in that position.</span><span
id="spin8"> </span><span
id="spin9" style="background-color: white; cursor: default;">Local search traffic marketing is still in its infancy in many ways, and there&#39;s no better time than now to get started.</span><span
id="spin9"> </span><span
id="spin10">So what we&#39;re leading up to is the value, and importance of, performing local SEO for your business website.</span><span
id="spin10"> </span><span
id="spin11" style="background-color: white; cursor: default;">In this article we shall be discussing 3 simple local SEO tips that are bound to get your business more exposure if applied correctly.</span><i></p><p> </i><span
id="spin26" style="background-color: white; cursor: default;">Naturally, you want to nail it when you do local SEO on your site, and you can but there are a couple of points to consider.</span><span
id="spin26"> </span><span
id="spin27" style="background-color: white; cursor: default;">A big area of local SEO is connected to your ability for acquiring targeted information related to your business from the other sites.</span><span
id="spin27"> </span><span
id="spin28" style="background-color: white; cursor: default;">What happens is certain types of businesses that specialize in this will make available to you any kinds of helpful information about your business.</span><span
id="spin28"> </span><span
id="spin29">Be sure to do a site submission to Localeze and infoUSA which will be of good use for your local SEO campaign.</span><i> </i><span
id="spin58"></p><p> </span><span
id="spin59" style="background-color: white; cursor: default;">If you try to list your business many times to a local directory, you&#39;ll find that they frown on that practice.</span><span
id="spin59"> </span><span
id="spin60" style="background-color: white; cursor: default;">One solution is to assign a totally different landing page per location if your business does have different locations for it.</span><span
id="spin60" style="background-color: white; cursor: default;"> </span><span
id="spin61" style="background-color: white; cursor: default;">It should never be a problem because it&#39;s a legitimate need on your part.</span><span
id="spin61"> </span><span
id="spin62">For each listing you do have, then the links will go to your site so they can find out about all your different locations.</span><span
id="spin62"> </span><span
id="spin63" style="background-color: white; cursor: default;">The important point is that you cannot send people from the listings directly to your main website.</span><i></p><p> </i><span
id="spin94" style="background-color: white; cursor: default;">Additionally, you should make sure to add to your website a local telephone number.</span><span
id="spin94"> </span><span
id="spin95">If you mention you number in text, the search engines won&#39;t be able to read it which is what you want.</span><span
id="spin95"> </span><span
id="spin96" style="background-color: white; cursor: default;">You want people to realize you are a real company which means you should have a real number and not an 800 number.</span><span
id="spin96"></p><p> </span><span
id="spin97">Why is that?</span><span
id="spin97"> </span><span
id="spin98" style="background-color: white; cursor: default;">The problem is they don&#39;t clearly indicate your location on their own, even if they look great and professional.</span><span
id="spin98"> </span><span
id="spin99">Thus, the key is to ensure your phone number is real.</span><i> </i><span
id="spin120">So you can put a local SEO campaign together, and then there&#39;s more you can do to gain additional exposure on the home front.</span><span
id="spin120"> </span><span
id="spin121" style="background-color: white; cursor: default;">It&#39;s one of the key reasons why you&#39;re finding more and more businesses jumping onto the Internet to reach out to customers.</span><i><br
/> </i></div> ]]></content:encoded> <wfw:commentRss>http://www.robselaney.com/seo/learn-to-employ-effective-local-seo-for-your-business/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Special Tips to Craft SEO Powered Blog Posts</title><link>http://www.robselaney.com/seo/special-tips-to-craft-seo-powered-blog-posts</link> <comments>http://www.robselaney.com/seo/special-tips-to-craft-seo-powered-blog-posts#comments</comments> <pubDate>Fri, 12 Nov 2010 09:39:28 +0000</pubDate> <dc:creator>Rob</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[google keyword tool]]></category> <category><![CDATA[quality traffic]]></category> <category><![CDATA[search engine optimization]]></category> <category><![CDATA[search engine traffic]]></category> <guid
isPermaLink="false">http://www.robselaney.com/?p=4747</guid> <description><![CDATA[There is no better way to generate high quality traffic to your blog than search engine optimization. It gives you steady, long term results and doesn&#39;t cost you anything. The trick to getting this steady traffic is to create blog posts that are optimized for the search engines. You won&#39;t get much search engine traffic by writing posts with no plan in mind. Blog posts can appear casual, but in reality they have to be well optimized if you want...</p><p><strong><a
class="more-link" href="http://www.robselaney.com/seo/special-tips-to-craft-seo-powered-blog-posts">Read the rest of this entry</a></strong></p>]]></description> <content:encoded><![CDATA[<div
style="font-family: Arial; font-size: 11pt;"><span
id="spin8">There is no better way to generate high quality traffic to your blog than search engine optimization.</span><span
id="spin8"> </span><span
id="spin9">It gives you steady, long term results and doesn&#39;t cost you anything.</span><span
id="spin9"> </span><span
id="spin10">The trick to getting this steady traffic is to create blog posts that are optimized for the search engines.</span><span
id="spin10"></p><p> </span><span
id="spin11">You won&#39;t get much search engine traffic by writing posts with no plan in mind.</span><span
id="spin11"> </span><span
id="spin12" style="background-color: white; cursor: default;">Blog posts can appear casual, but in reality they have to be well optimized if you want to start getting traffic.</span><span
id="spin12"> </span><span
id="spin13" style="background-color: white; cursor: default;">Getting ranked for your targeted keywords should be the goal of your blog posts, and if you use some of the following tips you&#39;ll be able to do this.</span><i></p><p> </i><span
id="spin40">All of your blog posts should be focused on one main keyword.</span><span
id="spin40"> </span><span
id="spin41" style="background-color: white; cursor: default;">This basically means that you&#39;ll be researching a variety of similar terms.</span><span
id="spin41"> </span><span
id="spin42">When you&#39;re deciding on the topic, keep in mind that Google highly values lateral semantic indexing for sorting out keywords.</span><span
id="spin42"> </span><span
id="spin43">So always look for synonyms for your main keyword, and these are your LSI keywords.</span><span
id="spin43"> </span><span
id="spin44">Try to come up with up to three of these, as well as your main keyword, for every post.</span><span
id="spin44"> </span><span
id="spin45" style="background-color: white; cursor: default;">If you really want to get the most out of your LSI &amp; SEO value, then go ahead and use the Google keyword tool to see what it has to say.</span><span
id="spin45"> </span><span
id="spin46">The best blog posts have several keywords and not only one.</span><span
id="spin46"> </span><span
id="spin47" style="background-color: white; cursor: default;">This is because repeating the same keyword over and over again will make it look like your keyword stuffing your content.</span><i> </i><span
id="spin76"></p><p> </span><span
id="spin77" style="background-color: white; cursor: default;">If you want to optimize your blog posts as much as possible, the best way to do this is to create quality, original content.</span><span
id="spin77"> </span><span
id="spin78">To begin with, people have to find your material user friendly.</span><span
id="spin78"> </span><span
id="spin79" style="background-color: white; cursor: default;">One popular way to create a post is as a numbered list of points, suggestions or mistakes.</span><span
id="spin79"> </span><span
id="spin80">You&#39;ll find it easier to write such posts, and readers will find them very readable.</span><span
id="spin80"> </span><span
id="spin81" style="background-color: white; cursor: default;">Whether you use lists or not, avoid long paragraphs, but break them down into more manageable ones.</span><i></p><p> </i><span
id="spin104" style="background-color: white; cursor: default;">You can also use audio to instantly increase the perceived quality of your blog posts.</span><span
id="spin104" style="background-color: white; cursor: default;"> </span><span
id="spin105" style="background-color: white; cursor: default;">Even a short audio message that goes with your blog post can have a big impact.</span><span
id="spin105"> </span><span
id="spin106" style="background-color: white; cursor: default;">Try using audio and you&#39;ll soon come up with many ideas of how it can improve your blog.</span><i> </i><span
id="spin122"></p><p> </span><span
id="spin123" style="background-color: white; cursor: default;">In conclusion, you are hopefully starting to understand how important it is to use SEO when you write blog posts.</span><span
id="spin123"> </span><span
id="spin124" style="background-color: white; cursor: default;">SEO is mainly a matter of learning some basic techniques and applying them over and over.</span><span
id="spin124"> </span><span
id="spin125">If you want to get your blog ranked, then, just make sure that you make a little progress every day.</span><i></p><p> </i></div> ]]></content:encoded> <wfw:commentRss>http://www.robselaney.com/seo/special-tips-to-craft-seo-powered-blog-posts/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Facebook Advertising Tips that are Effective</title><link>http://www.robselaney.com/seo/facebook-advertising-tips-that-are-effective</link> <comments>http://www.robselaney.com/seo/facebook-advertising-tips-that-are-effective#comments</comments> <pubDate>Sat, 09 Oct 2010 14:28:06 +0000</pubDate> <dc:creator>Rob</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[facebook advertising]]></category> <category><![CDATA[facebook marketing]]></category> <guid
isPermaLink="false">http://www.robselaney.com/?p=4117</guid> <description><![CDATA[Unless you&#39;re well-versed with methods to gain traffic, driving targeted traffic to your site is only getting more challenging as time goes by. But then again, you do have paid advertising options like Facebook advertising that make life a lot easier. Yes, Facebook has still yet to reach its prime, but very many online marketers and businesses are using it with gusto. So of course we&#39;ll be discussing how you can capture a slice of the Facebook advertising opportunity. A...</p><p><strong><a
class="more-link" href="http://www.robselaney.com/seo/facebook-advertising-tips-that-are-effective">Read the rest of this entry</a></strong></p>]]></description> <content:encoded><![CDATA[<p>Unless you&#39;re well-versed with methods to gain traffic, driving targeted traffic to your site is only getting more challenging as time goes by. But then again, you do have paid advertising options like Facebook advertising that make life a lot easier. Yes, Facebook has still yet to reach its prime, but very many online marketers and businesses are using it with gusto. So of course we&#39;ll be discussing how you can capture a slice of the Facebook advertising opportunity.</p><p> A Facebook fanpage is a marketing must if you want to be a player in that environment. There is a huge amount of traffic that is very targeted at Facebook, and you can reach that traffic with fan pages. First of all, when you send the traffic directly to your website the click through rate and the conversion will be lower than when you send it to the fan page. This isn&#39;t hard to figure out because with a fan page, people have a chance to connect with you; and then when they do see your marketing offers they are almost pre-sold to you. The more people who see your offers, the better chance you have of making sales. Go ahead and test out this strategy and you&#39;ll know for yourself how well it works. Don&#39;t have a Facebook fan page? If you have an account with Facebook, then it&#39;s really pretty straightforward to make a fan page. Like email marketing, you can&#39;t just get optins and automatically start making a killing. Right? You&#39;ll have to make your fan page interactive and make sure you get traffic flowing in to your main website. Just think in terms of relationship marketing, and that is how you deal with your fan page and your fans.</p><p> As you probably already know, much will always be determined by the ad copy for any particular ad. Simply stated, your copy must be able to get the job done. Your ads must be different, and they must be different and effective at the same time. Ask questions in your title or use testimonials from other people who have tried out your product. Good copy has a call to action statement telling people what action you want them to take.</p><p> Copy that contains a clear and strong call to action actually will convert better than copy without it. If you know your target market, then you will know how to talk to them and use jargon they also use. It&#39;s all about thinking out of the box and being a little creative with your ads. As always, the more you work on what you need to do for success, the more successful you&#39;ll be.</p><p> Test your ads performance at different times. Many times you will begin to see that ads get better responses at certain times of the day. Although Facebook does not have any features to pick the time of the day when your ads can be displayed, you have the option to turn them off to see which times are providing you the best results. The downside of this is that it requires you to monitor the campaign closely. Until Facebook brings out such feature in the future, this is the only way you can test out various times.</p><p> Of course there are more <a
href="http://www.facebook.com" rel="nofollow" target="_blank">Facebook</a> marketing tips around, as usual, but these will definitely get you going in the right direction if you use them. Always remember that you should optimize your campaigns by testing everything you do, and that includes your ads, of course.</p> ]]></content:encoded> <wfw:commentRss>http://www.robselaney.com/seo/facebook-advertising-tips-that-are-effective/feed</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Easy SEO Tricks for Newbies</title><link>http://www.robselaney.com/seo/easy-seo-tricks-for-newbies</link> <comments>http://www.robselaney.com/seo/easy-seo-tricks-for-newbies#comments</comments> <pubDate>Thu, 30 Sep 2010 09:22:37 +0000</pubDate> <dc:creator>Rob</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[anchor text]]></category> <category><![CDATA[search engine optimization]]></category> <category><![CDATA[search engines]]></category> <category><![CDATA[seo techniques]]></category> <guid
isPermaLink="false">http://www.robselaney.com/?p=3990</guid> <description><![CDATA[To succeed with search engine optimization, you have to keep learning and keep track of the latest search engine developments. SEO can be hard for people who are new and trying to find reliable information on the subject to help them with their own site. In order to make it work for you, you have to use the right methods and then regularly put them into practice. If you want to become skilled at SEO, you will have to take...</p><p><strong><a
class="more-link" href="http://www.robselaney.com/seo/easy-seo-tricks-for-newbies">Read the rest of this entry</a></strong></p>]]></description> <content:encoded><![CDATA[<p>To succeed with <a
href="http://www.robselaney.com/courses/insiders-hq/insiders-hq-review"><strong>search engine optimization</strong></a>, you have to keep learning and keep track of the latest search engine developments. SEO can be hard for people who are new and trying to find reliable information on the subject to help them with their own site. In order to make it work for you, you have to use the right methods and then regularly put them into practice. If you want to become skilled at SEO, you will have to take the time to learn it, especially if it&#39;s all new to you. We will now introduce several useful SEO techniques that will help you get started.</p><p> When writing content for your site, your first focus should be on the user rather than the search engines. Don&#39;t write for the search engines because that would just make it difficult for your users. Low quality content that is not valuable to users will be ignored by the search engines as well. The content you write must be focused on the user, because it is the user who conducts the search. Despite the fact that you need keywords, you shouldn&#39;t be stuffing your articles with them. Simply sprinkle them throughout your content and you should be fine.</p><p> Internally building links is so important to SEO. You need to link your internal pages together using anchor text so that the search engines will rank you higher. You will sometimes find that some people overlook this, but you shouldn&#39;t. Your internal link building also gifts your page&#39;s rank to the other pages so that the search engines will increase your position. You need to link your pages together or else you aren&#39;t done with link building.</p><p> You will see that the search engines will reward you and your loyalty will increase. In conclusion, spend the time learning about good SEO practices and hone your knowledge of the basic principles. You have to put in the effort to set the right foundation and to experiment with new techniques to reach a higher level. You may find there are times when it gets a little confusing, but this is an opportunity to expand your knowledge even further. Like with any learning experience, even with <a
href="http://en.wikipedia.org/wiki/SEO" rel="nofollow" target="_blank"><strong>SEO</strong></a> you will have your hurdles, so focus on the positives and ignore the negatives.</p> ]]></content:encoded> <wfw:commentRss>http://www.robselaney.com/seo/easy-seo-tricks-for-newbies/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>
